How to Stand Out Online So Recruiters See You
Posted By Jay Buerck
It used to be a more common scenario that the applicant would search for a job, apply and then hope to hear back from someone – anyone – at any time. Now it seems to be more common that recruiters do the searching online and inquire with job candidates as to whether they would like to apply or interview for a job. So in order to prepare for this, job seekers must consider how they stand out online to recruiters searching through hundreds of similar candidates or more.
Job seekers must consider how they stand out online to recruiters searching through hundreds of similar candidates or more
Start by having an Internet presence – and one you take ownership of – in the first place. And then you must go about managing it and making sure it is as positive as possible. After you’ve built that solid foundation, consider making a blog, YouTube channel or series of videos, or professionally focused Twitter account to make give yourself a voice in whatever field you’d like to pursue. Then you must promote whatever outlet you choose by following recruiters, industry leaders and companies you want to work with on Twitter and other sites. While you may promote yourself and your online work to them, you don’t want to pester them, so sometimes you have to put it out there and let them find you first.
But keep in mind you’re still in control because you are the one making and managing all the channels they have found you on. You’d rather have a recruiter find you there than in an online mug shot database, public criminal records or other negative online content.
So keep in mind when you’re putting yourself out there for recruiters to see, you want to put out the most positive and professional image possible. Which means you must watch your privacy settings and what you post on social networking sites and even message boards. Whatever has your name on becomes a part of your identity both online and off. And you want this identity to be a gold star shining toward prospective employers, not the eclipsed star they try to hide their eyes from.