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Free Reputation Checklist

Domain Name
 Does your domain name contain the keywords you want to rank for?
Did you buy all the extensions for your name including .com, .org, and .net?
If your name isn’t available, did you consider your middle initial in the domain

Hosting
Did you buy hosting for your site or sites?
Were you able to change the DNS so your site points to your hosting account?

CMS
Did you install wordpress to your site?
Have you added a custom theme for your site?

Content
Have you written an original article for your site using variations of your targeted keyword?
Have you added links to your various properties including Facebook, Twitter, YouTube, LinkedIn, etc.?
Have you added pictures or videos using your keywords as the alt text for images and videos?

Social Media Profiles
Have you shared your new site on your social media profiles including Facebook, Twitter, and LinkedIn?
Have you changed your vanity URL for Facebook to your targeted keyword(s)?
Do you have a Twitter account with your keyword as the username or your keyword as the user?
Have you customized your LinkedIn public profile URL so that your full name is in the URL?
Have you signed up for an account on Quora?
YouTube?
Pinterest?
Tumblr?
Flickr?

Monitoring
Have you signed up for Google Alerts and entered in your keyword(s) to monitor what is being published online?
Have you signed up for Social Mention and monitored what is being said about you on social networks?
Have you created a Free Account with BrandYourself.com?